Travel

How Travel Professionals Really Feel About AI: Free Skift Research Report



Skift Take

Generative AI has captured the imagination. In our survey, travel professionals weigh in on the impact they see these new tools having.

To better understand how people working in the travel industry feel about new AI tools, like ChatGPT and its many extensions, and the impact it will have on their job and company, Skift Research recently launched a short survey. 

We received 200 responses, with the findings focusing on 3 areas:

  • The impact of AI tools on respondents’ jobs and those of their co-workers
  • Their company’s prioritization of the development and launch of AI tools
  • The impact of AI tools on the travel experience.

You can download the findings for free by clicking the link below. We hope this research furthers your understanding of how these tools will impact the travel industry, your company, and your job.

Skift Research will continue to unpack the impact of generative AI on travel in future research.



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