I’m A Beauty Brand Founder & This Is What My Routine Looks Like In A Week

On Tuesdays I have an earlier start with a 9 am meeting. It’s an internal meeting so I feel less pressured to be camera-ready for it, which means I sometimes squeeze in a Peloton bike ride before and hop on the call after without makeup. I never take shortcuts with skin care, though, so my full morning regimen remains the same each day, following the full sequence of layered serums from Marie Veronique x Kristina Holey. I usually like to revive my hair in between wash days with the Guava Rescue Spray as it helps add a bit of moisture without weighing it down, and now during summer it also helps protect my hair from everyday stressors of the season such as UV but also chlorine and salt water. If my ends are feeling dry, I apply the Guava Leave-In Conditioner as well. It’s the perfect repair agent for dry ends — this product is my lifesaver, especially when I am way overdue for a haircut. 

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