S.Africa’s rooibos tea joins champagne on EU protection list

The protected designation of origin (PDO) status should help rooibos growers in South Africa’s Cederberg region with consumers.

Like champagne, roquefort and Kalamata olives, South Africa’s world-famous rooibos tea has been added to a European Union list of protected agricultural products and foodstuffs, an industry official said Wednesday.

The protected designation of origin (PDO) status, assigned to the tea or “red bush” late last month, means only leaves cultivated in South Africa’s southeast Cederberg region can be sold as “rooibos” in EU countries and several others outside the bloc.

The PDO status—meant to protect the name and authenticity of unique geographically-linked products—will allow producers to limit competition from a growing range of non-genuine rooibos teas that have appeared amid rising demand for the caffeine free, antioxidant-rich brew.

“It gives us the ability to market rooibos much more aggressively,” South African Rooibos Council director Nicie Vorster told AFP on Wednesday.

The application for a special label was made a decade ago and marks a major “win” for the industry, he added.

South Africa produces an average of 15,000 tonnes of Rooibos per year, according to the council, mainly in the Cederberg’s rocky mountain range.

The reddish, needle-shaped leaves are brewed into a sweet earthy drink widely popular among locals.

Rooibos leaves are also mixed with other teas for aromatic infusions, fitted into coffee capsules to make “red cappuccinos” and used as a base for beauty products.

Touted for its health benefits, rooibos has gained international popularity over the past two decades.

South Africa now exports around half its production in loose bulk to Japan, Germany, the Netherlands and the United Kingdom among others.

Vorster said the Rooibos Council was now planning to approach the World Trade Organization to extend the tea’s newly-found protection to the global market.

The EU “win puts us in a good step to achieve this,” he said.

S.Africa excess deaths nearly triple official virus fatalities

© 2021 AFP

S.Africa’s rooibos tea joins champagne on EU protection list (2021, June 9)
retrieved 10 June 2021

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.

Source link

Good Ads

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button

Adblock Detected

Please Disable AdBlock