Marketing is the act of creating and distributing information and advertising products and services to potential customers. Marketing is about anticipating the desires of the target market and then communicating what is available to them to make those desires a reality. Marketing is the science of creating and reaching agreement among parties for the sale or exchange of a particular product or service, and the promotion of the same in a competitive situation.
Marketing Vs. Advertising
Marketing is not the same as advertising, but there are some similarities. Both are processes that seek to identify and reach an agreement with the target consumers. However, when we talk about marketing, we generally distinguish the process of marketing from advertising and assume that marketing is the process through which a company advertises its product concept and takes it to market. On the contrary, marketing is one component of advertising.
Advertising is about taking a message to the market; marketing is about developing and marketing a concept to market. You can market your music by being a public figure that visits podcasts, but advertising is adding a banner at the bottom of a podcast for listeners to buy it. Both strategies can benefit from using websites that allow you to buy youtube views.
Meeting The Needs Of Consumers
Marketing is part of a coordinated marketing program, designed to achieve maximum impact by meeting the customer needs. Marketing myopia should be kept in perspective. Marketing is a tool, which is used to identify the desires of the customers and then to satisfy those desires, taking into consideration the customer’s position and history, and channel the resources effectively.
It is an ongoing process, in which marketing ideas, products, prices, promotions, and various other considerations are constantly changing and evolving to meet ever-changing consumer demands.
Developing a holistic marketing strategy entails a comprehensive and integrated whole-of-life approach, including social marketing concepts, to take full advantage of the marketing opportunities. Social marketing concepts like community building, engaging the local community, consumer protection, and product promotions are key elements of a comprehensive marketing management approach.
Developing a marketing management strategy that utilizes all marketing techniques and combines them with relevant market research and marketing knowledge will ultimately lead to greater profitability.
Developing An Integrated Marketing Plan Requires In-Depth Market Research And Marketing Analysis
Marketing involves both individual efforts and team efforts. A marketing research process should include: identifying target market trends; collecting market information through market surveys; identifying marketing activities and their results; analyzing the marketing activities and their impact on profitability; evaluating the effectiveness of current marketing activities; identifying future marketing activities.
A thorough marketing research process will provide valuable insights for the development of marketing strategies, improving the quality of the sales process, providing a sound base for developing improved selling techniques, producing better results, ensuring optimal benefits, and maximizing profits.
Goals And Objectives
All marketing managers need to consider their company’s overall objectives, including the ultimate goals for the organization. Many marketing managers use marketing strategies to increase the company’s profit potential. Others use marketing concepts such as social marketing, which seeks to improve consumer awareness of a company through cross-generational communication, exposure in popular culture, and involvement in various organizations such as the community, the media, and sports.
All marketing managers need to consider their company’s ultimate goals and how these goals are directly related to their objectives.
Selling Behavior And Customer Orientation
This concept focuses on the purchasing behavior of consumers. The concept says that marketing activities should be designed so that consumers are aware of and select products that fit their personal buying needs. It also says that consumers should be made aware of product features, benefits, and advantages so that they feel motivated to buy them. Marketing research should include the collection of data on the buying behavior of consumers.
An important concept is customer orientation. According to this concept, marketing strategies should be developed according to the satisfaction level of customers. A marketing concept that is effective in satisfying consumers should also be cost-effective. A customer-oriented marketing concept will ensure long-term customer satisfaction, which will result in a high return on investment costs and a strong company brand.