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This Cloud Moisturizer Is The Dreamiest Thing I’ve Put On My Face


Some necessary background info: Eadem was founded by Marie Kouadio and Alice Lin in 2018 with a mission of creating products for skin of color. What does that actually mean? The brand’s guiding concept is Smart Melanin™ Beauty, a term the founders coined to refer to their mission to heavily involve women of color chemists, dermatologists, and testers to ensure effective, safe products for everyone. The result is clean, luxurious textures that are made to enhance melanated skin. (Hydroquinone, a popular skin-lightening ingredient, tops the brand’s no-no list.) The brand’s debut product, the Milk Marvel Dark Spot Serum, was specifically formulated to address post-inflammatory hyperpigmentation in skin of color. It’s a problem I am all too aware of. As a mixed-race person with olive skin, I’ve often experienced the frustration of a zit being replaced with a deep, reddish-brown mark. Similarly, Eadem’s first moisturizer was formulated with darker skin tones in mind.



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